Gutleut Apartments › Privacy Policy HMA Immobilien GmbH – As of April 2026

Privacy Policy HMA Immobilien GmbH – As of April 2026

Gutleut Apartments Frankfurt

1. General Information

The controller responsible for data processing is:

HMA Immobilien GmbH
Gutleutstraße 165–171
60327 Frankfurt am Main
Germany

Email: info@hma-immobilien.de
Phone: +49 151 50949729

This Privacy Policy applies to the apartments, boardinghouses and accommodation establishments operated by HMA Immobilien GmbH as well as to the associated websites, booking processes and services.

This Privacy Policy explains which personal data is processed in connection with the use of our websites and online services, when contacting us, when booking a stay, and during the performance and administration of the respective accommodation agreement.

This Privacy Policy applies regardless of which accommodation property operated by HMA Immobilien GmbH is booked or used.

2. General Information on Data Processing

We process personal data only insofar as this is necessary to provide our websites and online services, process enquiries, manage bookings, administer stays, process payments, issue invoices or comply with legal obligations.

Personal data means any information relating to an identified or identifiable individual. This includes, in particular, names, addresses, contact details, booking data, payment data, stay-related data and technical usage data.

Processing is carried out in particular on the basis of Art. 6(1)(b) GDPR for taking steps prior to entering into a contract and for the performance of a contract, Art. 6(1)(c) GDPR for compliance with legal obligations, and Art. 6(1)(f) GDPR on the basis of legitimate interests, in particular our interest in the secure and efficient operation of our websites, booking systems and accommodation establishments.

Where consent is required, processing is carried out on the basis of Art. 6(1)(a) GDPR. Consent may be withdrawn at any time with effect for the future.

3. Processing of Data When Using the Website

When you visit our websites, data transmitted automatically by your browser is processed for technical reasons. This may include, in particular:

This data is processed to technically provide the websites, ensure system security, detect disruptions and ensure proper operation.

Processing is based on our legitimate interest pursuant to Art. 6(1)(f) GDPR.

4. Cookies, Local Storage and Technically Necessary Functions

Our websites and booking systems may use cookies, local storage functions or comparable technologies.

Technically necessary functions are used to provide essential functionality of the websites and booking systems. This includes, in particular, page display, language settings, booking processes, security and session management.

The browser's local storage is used to store the selected language and the user's privacy or consent selection. In particular, the following entries are used:

This information is required to provide the corresponding website functions.

Where cookies or comparable technologies are not technically necessary, they are used only on the basis of consent.

5. Hosting and Technical Provision

We use external hosting and infrastructure service providers for the hosting and technical provision of our websites and online services. These may include, in particular:

IONOS SE, Germany and Vercel Inc., USA

As part of the technical provision of our websites, the following data may be processed in particular:

The data is processed to provide our websites, ensure their stability and security, analyse technical errors and detect and prevent abusive access.

The legal basis is our legitimate interest in the secure, stable and efficient provision of our websites and online services pursuant to Art. 6(1)(f) GDPR.

Where individual services involve processing outside the European Union or the European Economic Area, the information regarding transfers of data to third countries set out below also applies.

6. Vercel Web Analytics and Speed Insights

We use Vercel Web Analytics and Vercel Speed Insights provided by Vercel Inc., USA, on our websites.

These services are used to statistically analyse the use of our websites and to analyse and improve their technical performance and loading speed.

The following information may be processed in particular:

Under the technical configuration currently in use, no cookies are used for these purposes.

Processing serves to analyse and improve our websites and to optimise their technical performance and user experience.

The legal basis is our legitimate interest in analysing, optimising and economically operating our websites pursuant to Art. 6(1)(f) GDPR.

Where processing takes place outside the European Union or the European Economic Area, the information regarding transfers of data to third countries set out below also applies.

7. Contact and Enquiry Forms

If you contact us by email, telephone, contact form or by other means, we process the data you provide in order to handle your enquiry.

This may include, in particular:

For the technical transmission of enquiries submitted through our websites, we may use services provided by Formspree Inc., USA.

When an applicable form is submitted, the entered data is transmitted directly to Formspree and technically processed there for the purpose of handling the enquiry.

Processing is carried out for the purpose of handling your enquiry and, where the enquiry relates to a potential contract or booking, for taking steps prior to entering into a contract or for the performance of a contract pursuant to Art. 6(1)(b) GDPR.

In all other cases, processing is based on our legitimate interest in proper and efficient communication pursuant to Art. 6(1)(f) GDPR.

Where processing takes place outside the European Union or the European Economic Area, the information regarding transfers of data to third countries set out below also applies.

8. Google Maps

Our websites may include maps provided by Google Maps. For users in the European Economic Area, the provider is Google Ireland Limited.

Google Maps is loaded on our websites only after the user has given the corresponding consent, for example by selecting “Accept all” or “Load map”.

Before such consent is given, the map is not loaded and no corresponding connection to Google is established through the map integration.

After activation of the map, the following data may in particular be processed or transmitted to Google:

Data may also be processed outside the European Union or the European Economic Area, in particular in the United States.

Processing is based on your consent pursuant to Art. 6(1)(a) GDPR. Where information is stored on or accessed from your device and consent is legally required for this purpose, this is likewise carried out on the basis of your consent.

Consent may be withdrawn at any time with effect for the future.

9. Booking and Stay

When you book a stay at an accommodation property operated by HMA Immobilien GmbH, we process the data required to manage the booking and provide the stay.

This may include, in particular:

Data is processed to perform the accommodation agreement, administer the booking, communicate with the guest, provide self-check-in, process payments, issue invoices and comply with legal obligations.

The primary legal basis is Art. 6(1)(b) GDPR. Where statutory retention or documentation obligations apply, processing is additionally based on Art. 6(1)(c) GDPR.

10. Self-Check-in and Access Codes

Where self-check-in is provided at an accommodation property operated by HMA Immobilien GmbH, we process data required to identify the booking, provide access information and facilitate the stay.

This may include, in particular:

Processing is carried out for the performance of the accommodation agreement pursuant to Art. 6(1)(b) GDPR and on the basis of our legitimate interest in secure and efficient operations pursuant to Art. 6(1)(f) GDPR.

11. Payment Processing and Credit Card Guarantee

A valid credit card may be required for bookings. Payment and guarantee data is processed to secure reservations, process payments and settle booked services.

This may include, in particular:

Complete credit card details are not permanently stored by us where payment processing is carried out through external payment service providers or booking systems.

Processing is carried out for the performance of the accommodation agreement pursuant to Art. 6(1)(b) GDPR and for the purposes of legitimate interests pursuant to Art. 6(1)(f) GDPR, in particular to secure outstanding claims, damages or additional costs.

12. Use of Apaleo

We use the Apaleo property management system to manage bookings, availability, rates, reservations, guest data, payment information and invoicing processes.

When using Apaleo, personal data required for booking, providing and invoicing a stay may be processed.

This may include, in particular:

Processing is carried out for the performance of the accommodation agreement pursuant to Art. 6(1)(b) GDPR, compliance with legal obligations pursuant to Art. 6(1)(c) GDPR and on the basis of legitimate interests in efficient business administration pursuant to Art. 6(1)(f) GDPR.

13. Use of Like Magic / IBE

We use services provided by Like Magic for our online booking processes and digital processes relating to bookings and stays.

Through the respective booking systems, guests can in particular check availability, view prices and make bookings.

The following data may in particular be processed:

Processing is carried out for taking steps prior to entering into a contract and for the performance of a contract pursuant to Art. 6(1)(b) GDPR and on the basis of our legitimate interest in providing secure and functional digital booking and guest management pursuant to Art. 6(1)(f) GDPR.

14. Use of Smoobu

For individual accommodation properties or booking offers operated by HMA Immobilien GmbH, we may use the Smoobu platform provided by Smoobu GmbH, Germany.

Smoobu may in particular be used to manage and provide accommodation and booking information and to process bookings.

The following data may in particular be processed:

Processing is carried out for taking steps prior to entering into a contract and for the performance of the respective accommodation agreement pursuant to Art. 6(1)(b) GDPR and, where necessary, on the basis of our legitimate interest in efficiently managing our bookings and accommodation properties pursuant to Art. 6(1)(f) GDPR.

15. External and Separate Booking Portals

For individual accommodation properties operated by HMA Immobilien GmbH, separate online booking portals may be provided or linked. These include, in particular:

Where one of our websites merely contains a link to such a booking portal, no personal data is transmitted to the linked booking portal solely as a result of displaying the link.

Only when the user follows the relevant link is the respective booking portal opened. From that point onwards, data required for the technical provision and use of the booking portal may be processed.

Where a booking is made through a booking portal, the processing of personal data is additionally governed by the booking, administration and payment processes described in this Privacy Policy and by the technical service providers used for the respective process.

16. Invoicing and Accounting

We process the data required for invoicing, payment allocation, tax documentation and accounting.

This may include, in particular:

Processing is carried out for the performance of a contract pursuant to Art. 6(1)(b) GDPR and for compliance with legal obligations pursuant to Art. 6(1)(c) GDPR.

17. Recipients of Personal Data

Where necessary, personal data may in particular be disclosed to or processed on our behalf by the following categories of recipients:

Data is disclosed or processed only where this is necessary for the purposes described above, where a legal obligation exists, where consent has been given or where another legal basis under data protection law applies.

Where service providers process personal data on our behalf, appropriate data processing agreements pursuant to Art. 28 GDPR are concluded where legally required.

18. Transfers of Data to Third Countries

When using individual technical service providers, personal data may be processed outside the European Union or the European Economic Area.

This may in particular concern service providers based in or operating technical infrastructure in the United States or other third countries.

Where the European Commission has adopted an adequacy decision for a third country, data may be transferred on this basis.

Otherwise, we ensure that the legal requirements for transfers to third countries are met and that appropriate safeguards are in place, in particular standard contractual clauses approved by the European Commission or other safeguards provided for by law.

19. Retention Period

Personal data is stored only for as long as necessary for the respective purposes.

Data processed for the performance of a contract is stored for the duration of the contractual relationship and thereafter in accordance with applicable statutory retention periods.

Business correspondence, invoices and accounting-related documents are generally stored for the periods prescribed by law.

Where no statutory retention obligations apply, personal data is deleted once the purpose for which it was processed no longer applies.

20. Rights of Data Subjects

Data subjects have the following rights in accordance with the applicable statutory provisions:

You may contact us at any time to exercise these rights.

Contact:

HMA Immobilien GmbH
Gutleutstraße 165–171
60327 Frankfurt am Main
Germany

Email: info@hma-immobilien.de
Phone: +49 151 50949729

21. Right to Lodge a Complaint with a Supervisory Authority

Data subjects have the right to lodge a complaint with a data protection supervisory authority if they believe that the processing of their personal data infringes applicable data protection law.

22. Current Version of this Privacy Policy

This Privacy Policy applies in its current version.

It applies to the apartments, boardinghouses and accommodation establishments operated by HMA Immobilien GmbH as well as to the associated websites, booking processes and services.

We reserve the right to amend this Privacy Policy if technical, legal or organisational changes make this necessary.

As of: April 2026

Back to the homepage

{{ t.corpNavBtn }} {{ t.book }}
{{ n.label }}
{{ t.corpNavBtn }} {{ t.book }}
{{ t.heroEyebrow }}

{{ t.heroTitle }}

{{ t.heroSub }}

{{ t.book }} {{ t.viewApts }}
{{ s.value }} {{ s.label }}
{{ t.amenEyebrow }}

{{ t.amenTitle }}

{{ t.amenLede }}

{{ m.icon }}

{{ m.title }}

{{ m.desc }}
{{ t.aboutEyebrow }}

{{ t.aboutTitle }}

{{ t.aboutLede }}

{{ t.aboutBody1 }}

{{ t.aboutBody2 }}

HMA Immobilien – Betreiber der Gutleut Apartments
{{ v.icon }}

{{ v.title }}

{{ v.desc }}
{{ t.lageEyebrow }} Gutleutstraße 171, 60327 Frankfurt am Main

{{ t.lageTitle }}

{{ p.icon }} {{ p.place }} {{ p.time }}
{{ mapPinIcon }}

{{ t.lageLede }}

{{ t.lageBody }}

{{ t.galEyebrow }}

{{ t.galTitle }}

{{ g.alt }}
{{ t.contactEyebrow }}

{{ t.ctaTitle }}

{{ t.ctaSub }}

{{ t.book }}
{{ ci.icon }}{{ ci.text }}
{{ t.corpEyebrow }}

{{ t.corpTitle }}

{{ t.corpLede }}

{{ c.icon }}

{{ c.title }}

{{ c.desc }}
45 {{ t.corpStatLabel }}

{{ t.corpStatBody }}

{{ t.fSelectHome }}
{{ sentIcon }} {{ t.sentEyebrow }}

{{ t.sentTitle }}

{{ t.sentBody }}

{{ t.sentBack }}
{{ t.corpFormEyebrow }}

{{ t.corpFormTitle }}

{{ t.corpFormLede }}

{{ t.corpSec1 }}
{{ t.corpSec2 }}
{{ rahmenIcon }}
{{ t.fRahmenTitle }} {{ t.fRahmenBody }}
{{ t.corpSec3 }}
{{ t.fRequirements }}
{{ t.corpSec4 }}

{{ t.fUploadNote }}

{{ corpErrMsg }}
{{ t.fSubmit }}
{{ rq.eyebrow }}

{{ rq.title }}

{{ rq.lede }}

{{ sentIcon }} {{ t.sentEyebrow }}

{{ rq.sentTitle }}

{{ rq.sentBody }}

{{ rq.sentBack }}
{{ rq.sec1 }}
{{ rq.sec2 }}
{{ reqErrMsg }}
{{ rq.submit }} {{ rq.noCommit }}
{{ t.soonBadge }} {{ selSize }}
{{ t.soonTitle }} {{ t.soonBody }}
{{ d.alt }} {{ d.imgCount }}
{{ d.alt }}
{{ t.aptsEyebrow }}

{{ selName }}

{{ selSizeIcon }}{{ selSize }} {{ selGuestsIcon }}{{ selGuests }} {{ selPrice }} / {{ t.perNight }}

{{ selLong }}

{{ t.detailIncluded }}

{{ sf.icon }}{{ sf.label }}
{{ t.book }}
{{ selInfo.eyebrow }}

{{ selInfo.title }}

{{ p.text }}

{{ dl.ideal }}

{{ i.label }}

{{ dl.glance }}

{{ f.k }} {{ f.v }}
{{ dl.faqEyebrow }}

{{ dl.faqTitle }}

{{ f.a }}
{{ dl.moreEyebrow }}

{{ dl.moreTitle }}

{{ m.alt }}
{{ m.name }} {{ m.price }}
{{ m.meta }}
{{ legalEyebrow }}

{{ legalTitle }}

{{ legalSubtitle }}

{{ b.text }}

{{ b.text }}
  • –{{ li }}
    •
{{ promoIcon }}{{ t.promoEyebrow }}

{{ t.promoTitle }}

{{ t.promoText }}

{{ t.promoCta }}
{{ lbName }}
{{ lbName }} {{ lbCount }}
{{ t.consentEyebrow }}

{{ t.consentTitle }}

{{ t.consentBody }}

{{ t.consentAccept }} {{ t.consentReject }}